Companies fully understand the essential role of influencers !. In order to boost their sales, companies need to call upon influencers who have maximum qualified contacts in specific fields such as photographers, models, musicians, actors, film-makers, singers, dancers, fashion designers, make-up artists or ever hair stylists. There are multiple reasons behind calling upon influencers. The first and main reason is that costs are affordable! A publication can be viral, "word of mouth" works very well, and contacts are targeted and authentic.